Privacy policy
We take the protection of your privacy very seriously, and we are committed to safeguarding it. We believe that you should be able to understand, easily and clearly, what personal data we collect and use, and the rights you hold over your personal data.
This Privacy Policy explains our policies and practices regarding the collection, use and disclosure of the personal data we gather through the www.thedragonmaiden.com website (the "Site") or in correspondence with our atelier. We recommend that you read this Privacy Policy carefully, as it contains important information about your personal data.
If you have any questions or comments about this Privacy Policy, please contact us at global@thedragonmaiden.com.
Who We Are
Unless otherwise stated in this Privacy Policy, "Dragon Maiden", "we", "us" and "our" refer to Dragon Maiden 雌龍, an independent atelier of women's apparel operating the Site, acting as the controller of your personal data.
What Personal Data We Collect
Information you give us: your name, delivery and billing address, email address, telephone number, and the details of your order. When you create an account, we hold your login credentials and preferences. When you write to us, we hold the content of your correspondence.
Payment information: payment card numbers are never stored by us; they pass directly through our payment processor and are tokenised immediately.
Information we collect automatically: when you visit the Site, our systems record technical data — device type, browser, IP address, pages visited, and approximate location — through cookies and similar technologies.
Information from third parties: where you choose to use a digital wallet or to sign in through a third-party service, we receive the information you have authorised that service to share with us.
How We Use Your Personal Data
We use your personal data to fulfil your order, confirm shipment, process payment, respond when you write to us, maintain your account, and meet our obligations under applicable law. We will send you occasional correspondence about new work and seasonal pieces only if you have asked us to; you may withdraw that consent at any time, without explanation. We use anonymised technical data to understand how the Site performs, and we do not use it to profile you as an individual or to make automated decisions producing legal or similarly significant effects on you.
The Lawful Basis for Processing
We process your personal data on the following bases: the performance of our contract with you; your consent, where given; our compliance with legal obligations; and our legitimate interests in operating, securing, and improving the Site, provided these are not overridden by your rights.
Those We Share It With
To deliver your order and maintain the Site, we work with a small number of trusted partners: our hosting and e-commerce platform provider; our payment processor; the carrier who brings your parcel to you; and providers of analytics and email correspondence services. Each is permitted to process your personal data only as necessary to provide the service we have asked of them, and each is bound by its own obligations of care.
We do not sell your personal data. We do not trade it. We do not share it beyond what is necessary to serve you or to comply with the law.
International Transfers
Some of our partners process personal data outside the jurisdiction in which you reside. Where this is the case, we ensure that appropriate safeguards are in place in accordance with applicable data protection law.
How Long We Keep It
We retain order records for as long as tax and accounting law requires — typically seven years. Correspondence and marketing preferences are held only as long as they remain useful to you. Technical and analytics data is held in anonymised form for no longer than is reasonably necessary.
Your Rights
Subject to applicable law, you may ask at any time to access the personal data we hold about you, to correct it, to erase it, to restrict or object to its processing, or to receive it in a portable form. Where we rely on your consent, you may withdraw that consent at any time. To exercise any of these rights, write to us at global@thedragonmaiden.com. We will respond within two business days, and in any event within the time required by applicable law. If you believe we have not handled your personal data as we should, you may also lodge a complaint with the data protection authority in your jurisdiction.
Cookies
We use cookies to remember your cart, your preferences, and your session between visits, and to measure how the Site performs. You may disable cookies through your browser at any time, though some parts of the Site may then behave differently.
Changes to This Privacy Policy
This Privacy Policy may be modified or amended at any time. The version published on the Site at the time of your visit is the version that applies. We encourage you to review it whenever you return.
Contact
For any question about this Privacy Policy or about how we handle your personal data, write to us at global@thedragonmaiden.com. We read every message ourselves.